Home > Directories > The Top Advantages of Adding Your Business to a Directory


Having a website for your business is a great way to help draw in more customers, but you still need to take action to increase the amount of visitors that come to your site. One way to maximize the number of people that visit your website is to add your business to a business directory.

People that use a business directory are often looking for a specific product or service. Visitors that discover your business through a directory are more likely to make a purchase or perform an action. If you want to increase your conversion rates, then learn the top advantages of adding your business to a directory.

Build More Backlinks

Having quality backlinks that link to your website is one of the largest factors in determining search engine rankings. Adding your business to a respectable business directory site that receives a lot of traffic will eventually start boosting your search rankings.

Keep in mind, it could take a month or longer for the full effects of gaining backlinks to become noticeable. Search engines have to crawl your site and determine which backlinks you have and the quality of the site linking to your website.

Increased Conversion Rates

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As mentioned at the top, a business directory can help increase your conversion rates. Getting thousands of visitors to your website is great, but if no one makes a purchase or completes an intended action then your efforts are in vain. With niche marketing, you can focus on a specific target audience, which results in better conversions.

The people searching for the products and services you offer are more likely to make a purchase. Business directories allow you to specify several categories, so that you can narrow in on a specific demographic or target audience.

Attract a Mobile Audience

With the increase in smartphone usage, more people complete business searches on their mobile devices while on the go. Many consumers rely on business directories, as they are easy to use and allow them to quickly find the services they need. If you do not have your business listed in various business directories, you are missing out on a large portion of online consumers.

As you can see, there are numerous benefits to getting your business added to a business directory; though, they are all revolve around increasing your online presence and helping to attract more visitors to your site. Not only can it help bring more potential customers to your website, it can allow you to target a specific audience.

Try getting your business added to as many relevant, quality business directory websites as you can. They provide a cost effective way to build more backlinks, increase your search engine rankings, and gain more traffic.

Getting Listed

servicesThere are thousands of business directory websites out there. Some allow you to add your business for free while others may charge a small fee. Both options are viable and you should look into a variety of sites. They will typically require the name and location of your business as well as any further details that will help consumers understand what products and services you offer.

Depending on the size of the directory site, you may not get a response immediately. Submit your site to multiple directories and pay attention to any emails you receive from them. Once you get listed, it may take a while before the backlinks and additional visitors start coming in. The sooner you get started the sooner you can see results.

If you would like to find out about our business directory submission options, contact us today.